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Al Emarat promotes the enrichment of the family and the development of national talent in the media industry.

In addition, Al Emarat focuses on promoting Emirati national identity to ensure the actual implementation of the national concept within the diverse and multi-ethnic Emirati community.

This is achieved by developing a sense of national identity and preserving Emirati cultural heritage for future generations, clearly reflected through the channel’s various social and economic development, government and environmental affairs programs.

Source:  http://www.emarattv.ae.